About Us

We are locally known as the Watermelon People because of our specialty grocery store, Fruit N’ More Store, got started.

Lawrence Giesbrecht is the founder of our family owned company and he was willing to take big risks, still paying off today. He could talk to anyone about anything, which is how we got started. He struck up a deal while looking for his next load (as you don’t want to haul anywhere empty if you can help it) to haul watermelons from Texas to Winkler, knowing the intense love of watermelons in our community. He didn’t have the cash to pay up front but that watermelon farmer trusted Lawrence enough to allow him to haul away on credit. 

That is how we started selling watermelons. Everything else came naturally after that.